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Is This The Best Hostel in the World? Selina is BLOWING Up in 2023

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Introduction to Selina Hostel

Hey there, fellow travelers! Let me tell you about this fantastic hostel chain that’s been making waves in the world of hospitality – Selina Hostel. I remember stumbling upon Selina during my backpacking trip through Central America a few years ago, and I was instantly hooked. It’s not just another place to crash; it’s a whole new way of experiencing travel.

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In this article, we’ll dive into the fascinating story behind Selina Hostel’s rapid expansion and explore the secrets to its incredible growth. So grab a cup of coffee, sit back, and join me as we uncover the reasons why everyone’s talking about Selina.

How did Selina Hostel Start?

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You know, every great idea starts somewhere, right? In the case of Selina Hostel, it all began with two guys, Rafael Museri and Daniel Rudasevski. Picture this: it’s 2015, and these two friends are chilling out, talking about how they could revolutionize the way people travel and work. They’ve got this vision, a sort of dream, you could say. They imagine creating a space that’s not just about providing a bed to sleep in, but a whole new kind of lifestyle.

They were thinking, “What if we could create a space where people could live, work, and connect with others while experiencing the local culture?” And boom! The idea of Selina Hostel was born. They wanted to create a community, a place where digital nomads, freelancers, and backpackers could feel at home, no matter where they were in the world.

Their first location? A little place called Venao in Panama. If you’ve never been to Venao, it’s an absolute paradise – picture-perfect beaches, vibrant local culture, the works. The first Selina Hostel fit right into this lively and beautiful setting. They made sure it was a place that didn’t just offer a place to crash but offered an experience. And let me tell you, people loved it! The word spread like wildfire, and soon, they were opening new locations in other countries.

Imagine taking a gap year and stumbling upon this gem in the heart of Costa Rica or working remotely while soaking up the sun in Mexico. Sounds like a dream, right? Well, that’s exactly what Rafael and Daniel aimed to offer. And it wasn’t long before Selina Hostel became a favorite among the global community of travelers.

So, that’s how Selina Hostel got started. Two guys, one dream, and a whole lot of passion. From humble beginnings in Panama to an international name synonymous with a unique travel experience – that’s Selina for you. It’s a beautiful reminder that when you follow your passion and meet a real need, success often follows.

If you want to know more about their journey, you can check out their About Us page for the full story. Trust me, it’s worth the read!

The Selina Hostel Experience

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The lodgings are always unique

So, let me tell you about my personal experience with Selina Hostel! I’ve stayed at a few of their locations, and I have to say, they’re amazing! Each place has its own unique vibe, blending local art, culture, and sustainable design. I remember staying at the Selina in Lisbon, and it really felt like I was in the heart of Portugal with all the colorful tiles and local artwork.

Selina’s coworking spaces are a big factor

Now, if you’re a digital nomad like me, you’re going to love their co-working spaces. I’ve worked in quite a few co-working spots around the world, but Selina’s are some of the best. They’ve got high-speed internet, comfy seating, and a great atmosphere for getting stuff done. Plus, you get to meet other like-minded travelers, which is always a bonus.

Selina Hostel gets involved in local communities

And let’s talk about community involvement! Selina Hostel isn’t just about providing a bed to sleep in – they’re all about creating a sense of community and giving back to the locals. I’ve attended some really cool events and workshops organized by Selina, like a salsa dancing class in Selina Playa Venao, Panama, and a cooking class in Selina La Fortuna, Costa Rica. It’s a fantastic way to get to know the local culture and make new friends.

So, if you’re thinking about trying out a Selina Hostel, I’d definitely recommend it! They’ve got locations all over the world, and each one offers a unique, unforgettable experience. Give it a shot, and you might just find your new favorite place to stay while traveling!

Factors Contributing to Rapid Expansion

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So, you’re probably wondering what’s behind Selina Hostel’s amazing growth, right? I mean, they’ve managed to take the hospitality world by storm in just a few years. Here’s a quick rundown of some key factors that have propelled them to success.

The rise of digital nomads and remote work

You know how working from home (or anywhere, really) has become the norm these days? Well, that’s created a massive demand for flexible accommodations catering to digital nomads and freelancers. Trust me, as a digital nomad myself, I’ve found Selina Hostel to be a game-changer. Their unique offerings are perfect for people like us who need a comfy place to stay and work on the go.

A killer marketing strategy

Selina Hostel has truly mastered the art of social media and influencer marketing. I first heard about them when one of my favorite travel influencers shared their experience at a Selina property. With their Insta-worthy locations and focus on experience-driven travel, it’s no wonder they’ve managed to partner with so many influencers and attract new customers.

Partnerships that make sense

Another secret sauce to Selina’s success is its strategic partnerships with local businesses, investors, and property owners. By teaming up with like-minded folks, they’ve been able to quickly tap into new markets and bring their unique offerings to people like us all around the world.

And that, my friends, is a quick look at how Selina Hostel has managed to grow so rapidly. It’s a combination of market demand, smart marketing, and strong partnerships. So, next time you’re planning a trip, don’t forget to check out Selina Hostel and see for yourself what all the buzz is about!

Expansion Timeline and Milestones

Since its inception in 2015, Selina Hostel has experienced rapid growth. Some key milestones in its expansion include:

  • Back in 2016, they were just starting to expand outside of Panama, with new locations popping up in Costa Rica and Colombia. I actually stayed at one of their hostels in Costa Rica that year, and it was such a unique experience!
  • Fast forward to 2017, and they made their way into Mexico, which I heard was a big move for them.
  • By 2018, they reached an impressive 10,000-bed mark and raised a whopping $95 million in funding. I remember reading an article about it on TechCrunch.
  • In 2019, Selina took a huge leap and expanded into Europe and North America. I have a friend who stayed at their location in Lisbon, Portugal, and she couldn’t stop raving about it!
  • The year 2020 was a challenging one, but Selina managed to launch their very own app and reached over 70 locations worldwide. I used the app when I stayed at one of their hostels in Miami, and it made the whole booking process a breeze.
  • In 2021, they focused on strengthening their presence in Asia and continued expanding in Europe. I’ve always wanted to visit their locations in Bali and Tokyo; they look absolutely stunning in the pictures!

Challenges Faced During Expansion

As with any rapidly growing company, Selina Hostel has faced its share of challenges. Some of these include:

  • Managing a consistent brand experience across diverse locations
  • Adapting to the unique regulations and cultural nuances of each market
  • Balancing growth with sustainability and community impact

The Impact of COVID-19 on Selina Hostel

The COVID-19 pandemic has had a significant impact on the travel and hospitality industry. However, Selina Hostel has adapted by:

  • Implementing strict health and safety protocols
  • Offering long-term stays and remote work packages
  • Focusing on domestic travel markets and local experiences

The Future of Selina Hostel

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So, where is Selina Hostel heading next? I’m glad you asked! From what I’ve seen and heard, Selina Hostel has some pretty exciting plans up their sleeve.

New locations and target markets

You know, Selina Hostel isn’t stopping at just a few locations. Nope! They’re planning to open even more spots around the world, with their eyes set on Asia, Europe, and North America. But wait, there’s more! They’re also considering emerging markets, like Africa and the Middle East. I mean, who wouldn’t want to stay in a Selina Hostel in Marrakech or Cape Town? Check out their future locations here.

Sustainability initiatives

Remember when I told you about Selina Hostel’s commitment to sustainability? Well, they’re taking it even further. They’re working on reducing single-use plastics, which is fantastic because we all know how harmful plastic waste is to our planet. And guess what? They’re also supporting local artisans and suppliers. I once stayed in a Selina in Mexico, and the local artwork and handcrafted furniture were stunning! Oh, and they’re using sustainable building materials and designs too. Talk about eco-friendly!

Technological advancements

Now, this part is super cool. Selina Hostel is investing in some cutting-edge technology to make our stays even more enjoyable. Picture this: a mobile app that allows you to book and check-in with just a few taps. No more long lines at the reception desk! And get this, they’re working on smart room technology to customize your experience. Imagine walking into your room, and the lights, temperature, and music are already set to your preferences. Awesome, right?

Another thing they’re developing is virtual reality tours of their properties. So, before you even book, you can take a 360-degree tour and feel like you’re already there. Here’s an example of one of their virtual tours.

So, there you have it! Selina Hostel has some ambitious plans for the future, and I, for one, can’t wait to see what they come up with next. Who knows? Maybe we’ll bump into each other at a Selina Hostel soon! 😄


Selina Hostel’s rapid expansion can be attributed to its unique value proposition, effective marketing strategies, and strong partnerships. By adapting to market demands and focusing on sustainability and technology, the company is well-positioned for continued growth in the coming years.


When was Selina Hostel founded?
  1. Selina Hostel was founded in 2015 by Rafael Museri and Daniel Rudasevski.
What sets Selina Hostel apart from traditional hostels?
  1. Selina Hostel combines unique accommodations, co-working spaces, and community involvement to offer an immersive, experience-driven travel option for digital nomads and travelers.
How has Selina Hostel adapted to the COVID-19 pandemic?
  1. Selina Hostel has implemented strict health and safety protocols, offered long-term stays and remote work packages, and focused on domestic travel markets and local experiences.
What is Selina Hostel’s approach to sustainability?
  1. Selina Hostel is committed to sustainability through initiatives such as reducing single-use plastics, supporting local artisans and suppliers, and using sustainable building materials and designs.
What new technologies is Selina Hostel investing in?
  1. Selina Hostel is investing in technologies like a mobile app for seamless booking and check-in, smart room technology for personalized experiences, and virtual reality tours to showcase its unique properties.

Access the Ultimate List of WhatsApp Groups for Digital Nomads in Brazil

Get a sneak peak of what Nomad Grab has to offer by downloading the most comprehensive list of WhatsApp groups for Rio de Janeiro (specifically for Digital Nomads).

If you’re ready to travel and experience new adventures, make sure to hop into Qnomads’s app.  Inside our app, you will also find a library of active WhatsApp groups from around the world – like Fitness, Hiking, and Sports groups.

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